MY E5 MARK.
My personal mark, shown here in its original six color variations. Gold, green, red, silver, blue and black.
Efrem McGee Jr. · Nashville, TennesseeCALL ME
CALL ME
FIFLETTA.
GHOSTWRLD founder. Creative director. Writer. The person helping make things happen behind the scenes.
Music has been part of my life long before I had a brand to put it on. From rapping in middle and high school in Antioch, to helping my granddad promote his music, to working with Slab and the people you see here, this is how I got here.
SEE WHERE GHOSTWRLD STARTED ↓
My personal marks · Original artworkMORE THAN
MORE THAN
JUST A NAME.
These belong in my story, too. My E5 mark and the green ghost with the gold flame emblem are part of the visual identity I’ve created for myself.
THE GHOST.
THE FLAME.
Another piece of my own artwork. The green ghost and gold flame belong here alongside the rest of the things that represent me.
FIFLETTA · MAKE MOVES. MANAGE MOMENTS.
MUSIC WAS ALREADY
PART OF MY LIFE.
Antioch. A mic. My own voice.
I was rapping in middle school and high school in Antioch. Before I was helping somebody else get their music heard, I was making music myself. That’s part of why I care about the artists and the work.
Learning behind the scenes with my granddad.
My granddad was Jesse Boyce. I helped promote his music, right up through his last album before he passed away. That’s family history for me, and it’s part of my own history in music.
We also took pictures together on the red carpet at the Muscle Shoals movie premiere. I got to share that moment with him.
Then came the work with Slab.
After working behind the scenes with my granddad, I started doing management for Gee Slab. Today, I’m his road manager. Supporting an artist means being there for the work that happens around the music, too.
Giving my own world a name.
GHOSTWRLD brings that music background together with the rest of who I am, sports, battle rap, culture, clothing and stories. The “ghost” is me: always present, even when I’m working in the background.
MY GRANDDAD.
JESSE BOYCE.
To music history, he was a bassist, singer, songwriter, producer and teacher. To me, he was my granddad, and someone whose work I got to help promote.
1948–2017 · Family & legacyTHE MUSIC.
THE MUSIC.
THE MAN.
MY GRANDDAD.
I want you to see the person behind that history, too. Helping promote his work was part of my own beginning in music.
Little Richard & FAME
Boyce played bass for Little Richard for about three decades. His earlier session work included the FAME Gang in Muscle Shoals, placing him within one of American soul music’s important recording communities.
Bottom & Company
He formed Bottom & Co., the Nashville soul group signed to Motown in 1973. Their album Rock Bottom followed in 1976. His career also included writing, production and the partnership Dillard & Boyce.
Jefferson Street Sound
Museum founder Lorenzo Washington worked with Moses Dillard and Jesse Boyce. The museum also preserves Boyce’s guitar, the instrument Washington says he used to write “Firefly,” recorded by the Temptations.
The Messenger & the next generation
His final album was The Messenger (2013), credited to Jesse Boyce & Vision. He also founded Midtown Music Academy for at-risk children in North Nashville. Boyce died on August 17, 2017.
A moment in the history
Muscle Shoals Live: The River That Sings
On April 20, 2013, the documentary Muscle Shoals had its Tennessee debut at the Nashville Film Festival. A benefit concert followed at Lipscomb’s Collins Auditorium, with Jesse Boyce and the FAME Gang among the announced performers. The concert’s title was Muscle Shoals Live: The River That Sings.
FifLetta’s memory of attending the premiere and taking red-carpet photos with his grandfather is part of the family story shared above.
READ THE 2013 EVENT COVERAGE ↗
Listen · 2013THE MESSENGER
Jesse Boyce & Vision. The album includes “Give Back,” “Thank You” and “Use What You’ve Got.” Released by Sovereign Music Group.
LISTEN TO THE ALBUM ↗A LIFE
IN MUSIC.
Bottom & Co., Dillard & Boyce, songwriting, production and session work. Follow the credits through the different chapters of his career.
EXPLORE HIS DISCOGRAPHY ↗JEFFERSON
STREET SOUND.
Nashville Public Television visits the museum and the guitar Jesse used to write “Firefly.” A piece of his story preserved for the next generation.
WATCH THE MUSEUM FEATURE ↗HOW IT ALL
GOT STARTED.
This is the very first GHOSTWRLD design. The headphones. The studio. The 615. Music was right there from the beginning.
“Make Moves, Manage Moments” was on the shirt. It also speaks to the work I was already doing, promoting, managing stages, hitting the road and supporting my people.
When 615 Day came around, I thought about how much I supported Black-owned businesses and decided to build my own. These photos show that early design out in the world, including 615 Day 2025.
MAKE MOVES.
MANAGE MOMENTS.
From the original photo boothA LITTLE MOMENT
A LITTLE MOMENT
FROM THE BEGINNING.
The original shirt in motion. A piece of the GHOSTWRLD archive.
MY PEOPLE.
MY PART IN THE WORK.
Gee Slab
I’m Slab’s road manager. Our working relationship is part of the path that brought me here.
Six One Trïbe
I’m the group’s stage manager and promoter, helping support the shows and get the music in front of people.
Slick
That’s my little brother. I promote him and help manage his work in battle rap.
Ham2Funny / SixOneFif
I’m Ham2Funny’s manager. Ham is the owner of SixOneFif.
ALL PART
OF MY WRLD.
MAKE MOVES.
MANAGE MOMENTS.
GHOSTWRLD is where my ideas live. FifLetta is the person connecting them: the clothes, the characters, the music, the shows, the writing and the people I support.
The name behind the workFIFLETTA.
FIFLETTA.
MUSIC. WORDS.
MY OWN IDEAS.
This is part of my visual history, too. My name surrounded by a mic, headphones, a record and a writing pad. The music and the creative side have always belonged together.
FifLetta Promotions, the work behind the scenes, and GHOSTWRLD all connect through me.
GHOSTWRLDThe brand I built and its seven divisions. Different parts of my creativity, with room for each one to have its own voice.MAKE MOVES MANAGEMENTThe work behind the scenes, artist support, road management, stage management and promotion.SUCKAA UNIVERSITYJivarious and GHOSTWRLD Satire. Comedy, commentary and the lessons behind the jokes.GHOSTWRLD KIDZCharacters, imagination and room for the next generation to play and create.WRSTLRZMy love of wrestling expressed through original characters and the culture around the ring.MUSIC & CULTUREThe artists, battles, visuals and Nashville community I help promote. Tap into their work.
GHOSTWRLD MAINLINE · JANUARY LIMITED EDITIONTHE WINTER
THE WINTER
EDITION.
The cream hoodie with the scarf-wearing ghost. Snow, soft cream tones and the original monogram scarf artwork. A piece of GHOSTWRLD’s design history.
THE CHARACTERS.
THE THINGS I LOVE.
Music. Comedy. Sports history. Wrestling. Battle rap. Creativity for the kids. Each division gives a different part of me a place to live.
MORE OF ME
ON THE PAGE.
I’m also a writer. My memoir project is another place for the experiences, music and family history behind GHOSTWRLD. This page is an introduction to the person behind the name.
EXPLORE GHOSTWRLD ↗